The content experience as a result of content design.
“This is a people problem. We have all the tools we need. Too many, in fact. Go back to pencil and paper. Sticky notes and whiteboards. Don’t wait for the perfect time or the perfect project. They won’t happen. Figure out what you can do tomorrow – or today – to start the shift to a content-first process. Don’t wait to be asked. No one is going to ask you to do this. Make it happen. When you do, everyone is happy.”