“What’s wrong, you might argue, with keeping costs down? Quite a bit, it turns out. If your objective is to design a product people want to use, or to invent something brand new, you must embark on a journey of creativity and innovation. That might seem like normal, every day business, but don’t make the mistake of trying to run your creative organization like a conventional one.”
“Speed, cost or quality, just pick two.” is 20th century thinking. “Creativity, productivity or freedom, just pick one.” is 21th century.