Yes there is

‘There is such a thing as…’ versus ‘There is no such thing as…’

“(…) I mostly walk away with the idea that the author just doesn’t understand content strategy. It is the lack of content strategy that helps promote the silo-fication of content creation, in which the silo with the strongest voice prevails, however disconnected from the customer’s needs and culture that voice might be.”

(Jim Woolfrey a.k.a. @informative ~ strategeezy)

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