“It seems an endless discussion whether the user experience can or cannot be designed. The difficulty of the discussion lies in the level of abstraction. I believe that is because everything is an experience and everyone is a user. There is no standard definition, nor consensus among the practitioners, of what experience design really is. In this article I hope to shed some light on the issue. I will share my thoughts about the difficulties to design the user experience and give some practical tips how to overcome this challenge.”

(Paul Olyslager a.k.a. @paulolyslager ~ Usabilia)