“Most of today’s design products and services are so complex they require input across silos. This leads to scattered departments where efforts are stitched together by a product manager. What’s worse, each department has different measures of success. Marketing works to increase leads and brand perception; product managers strive to be on time and on budget; engineers want to meet requirements; manufacturers focus on minimizing defects; designers aim for useful, usable, and desirable products.” – (Peter Merholz – Harvard Business)