Why Content Strategy Matters (video interview w/ Scott Abel)

“The conversation around content strategy has exploded in the last few months. We’ve certainly contributed to that conversation ourselves, as you’ve undoubtedly seen on this blog. Still there remains some ambiguity about what exactly is content strategy and why it’s important? In the following series of videos, MindTouch’s Mark Fidelman spends some time with Scott Abel, aka The Content Wrangler, and investigates the realm of content strategy, the benefits of application, and its relation to technical communicators and social media.” (MindTouch)

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