“So why are relatively few companies turning to UX professionals or implementing in-house practices? The answer, somewhat predictably, is often cost or lack of human resources. But Is it worth it? Here we take a look at the issues, trends and health of the UX industry. (…) A UX or interaction designer (PJB: sic!) must think about how to conceive and design complex sequences of loosely choreographed interactions and rise to the specific challenges imposed by multi-channel and multi-platform services, managing their constant evolution. It’s hard to deny that the rise of a UX design community has done wonders to improve the perceived quality of many recent products and services. In the future, business is likely to call on them even more.”
And of course, also outside the UK.