Text creation as experience design. Finally!
“Designing a flow is a lot like writing a story — an interactive story. And to tell a compelling story, it helps to have a writer in the room. In product design, a writer becomes the narrator of your story, guiding the main character (your user) from scene to scene, screen by screen. Whether you call yourself a writer or a designer, you’ll probably be able to spot a lot of similarities between our two disciplines.”