Why content reigns supreme in UX design

Finally, content is discussed by UX designers. Why does it take so long?

“We know that it’s not edgy to defend one of the most timeless pieces of advice in design, but we’re not doing it to grab attention. We simply believe that it’s far too easy to overlook content as a design fundamental when the bulk of work focuses on visual design elements.”

Jerry Cao, Kamil Zieba and Matt Ellis ~ FastCo.design

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