“Making the case for user-centered design (UCD) is a topic of recurring discussion for UX professionals. Much of the discussion has centered on strictly objective approaches such as cost-benefit or return-on-investment (ROI) analysis. However, recent commentary suggests proving ROI is not always enough. For example, Dray, Karat, Rosenberg, Siegel, and Wixon have raised concerns about significant weaknesses of the ROI argument, including their concern it ties UCD to tactical, not strategic initiatives.” (Colleen Jones – UXmatters)