Marketing 2.0 has a change, and that’s not marketing the social way.
“Like it or not, the digital world has changed at a wicked pace, and more and more interactions between companies and their customers now happen via an interface. Software serves us everywhere, and the user experience now shapes these interactions every day. At the center of all this change sits the brand. TV and print advertising now regularly feature digital experiences from the likes of Apple, Google, Toyota, GE, and Amazon. The visual interface has become the new face of your brand. This means that the role of Chief Marketing Officers (CMOs) is now harder, and their influence must reach further into the organization than ever before.”