What is the client’s role in user research?

Balancing client and user requirements? Out of balance mostly in fav of client.

“Successful user research involves close collaboration between clients and researchers to ensure that the research focuses on the right issues and provides acceptable recommendations. So, in this edition of my column, I’ll speak directly to the clients of researchers about the steps they should take to stay involved throughout a user research project and ensure its success.”

(Jim Ross a.k.a. @anotheruxguy ~ UXmatters)

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