Market research is rooted in demographics related to consumerism. Design research does the psychographics of me and my ‘group’.
“Research plays a vital role in UX, as we need to understand our users and their motivations in order to design products which meet their needs. Market research is all about finding out what people do and why. But how many companies have combined market research and UX teams? I’m going to outline what it’s like to work in this kind of team and share how my background in market research led to a passion for UX.”