What have we forgotten about UX?

“Maybe I’m not very smart (don’t answer that!). Possibly it’s because I got my Graphic Design degree almost 20 years ago. Or maybe it’s because most of what I’ve learned about UX design is geared toward eLearning, where the overriding goal is to make sure the user has the best possible chance of absorbing whatever content is presented. But I seem to have some concepts about what constitutes good usability that are at odds with what I see demonstrated on websites that are about UX and design or are by people who are using their sites to market their UX design services. Before I get specific about what I’m seeing in these sites, I thought I’d outline what the criteria are for me for good UX.” (Amy Blankenship – InsideRIA)

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