Being recognized, valued and appreciated by business is important in a society in which everything is seen as a market and a transaction.
“I think user experience will continue to become more strategically important instead of just service-oriented. What I’m seeing right now is user experience company-wide goals and metrics that are driven by the highest management level. This is starting to happen more in the technology world, but might spread to other types of products. UX roles might become a lot more specialized; however, what companies will look for is people that have cross-functional skills and can work in a variety of settings. You will start seeing compartments in the field as companies try to find out the best user experience strategy. You will also see the new grads with lots of different skills in their education and a background in design combined with other types of fields that previously might not be associated.”