“User Experience plays an early, fundamental role in guiding basic decisions that shape websites and digital products, and is increasingly afforded a seat at the table, so to speak. The reason UX is such a juggernaut is because of the multiple disciplines it encompasses—design, information architecture, usability engineering, interface design, content strategy, and research. In spite of its relative youth, UX as a discipline has grown exponentially in stature over the last few years.”

(Jessica Greco a.k.a. @grecasaurus ~ iAcquire)