But as you also know, common knowledge is not as common as you think it is.
“You don’t hear the term information architecture much anymore. There is a lot of talk about understanding the users needs and delivering appropriate content. But, little about how the user finds that content. This is because it is a subject that is thoroughly covered. There are some great books on the subject and so bloggers don’t feel they have much to add. The problem is that when a subject has been so well covered, it moves into the realm of common knowledge. We all think we understand information architecture. Yet, it is a specialist area and the things we think we know may not be correct.”