Design thinking, the scientific method of the 21st century.
“What is it that we’re talking about, when we’re talking about design? We may first encounter design as aesthetic treatment and styling – certainly important, but not, of course, the entire story. Stylistic design is often seen in contrast with design as a process for tackling tough problems. Design thinking is an abductive approach to complex problem solving that leverages the designer’s empathetic mindset in order to understand people’s unarticulated needs and identify opportunities for solutions. This is a human-centered innovation process that can be applied to a wide range of challenges: design thinking can be used to create everything from products and services to business models and processes.”