“In this article, I am going to explore the written Web site content whose purpose is to cause prospective customers to take action—or that results in their not taking action—from the perspective of its achieving a company’s sales and marketing goals. This discussion assumes the company has a service or product to sell. If you’’re not interested in the motivational aspects of sales psychology and what their proper use can do to help a company’s sales efforts, then stop right here, because you will not like this article.” (Chandler Turner ~ UXmatters)