Web Content Strategy: Sites vs Apps

Labels, copy, and paragraphs are all text. Where’s the strategy for all the other content?

“Content strategists should work with interface and UX designers to minimize these changes, by considering what future features and updates are likely to appear in the app. With this knowledge, the interface and labels can be designed to minimize changes in position or text.”

(Dan Zambonini a.k.a. @zambonini ~ contentini)

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