UX design for startups: The age of user experience design

Startups being the fertile ground for UX design. That’s ‘users’ as in ‘customers’.

“Like many of my contemporary UX Design peers, I started my career as a so-called usability specialist. Fascinated by ergonomics and cognitive science, I was working to make sure users were able to actually use interfaces. Armed with user research, heuristics and a little bit of prototyping, I was trying to find my place in the ‘developer-oriented’ world. This wasn’t easy.”

(Marcin Treder a.k.a. @uxpin ~ NET Magazine)

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