User Research: Subjectivity and Objectivity in Practice

“There has been an interesting dialogue on the IxD Discussion mailing list in recent months, in which some participants have questioned the need for and benefits of doing user research rather than relying on the experience and intuition of designers. These comments led others to voice concerns about the actual quality of the user research companies are undertaking and the validity of any conclusions they have drawn from the resulting data.” (Steve BatyUXmatters)

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