“Good user experience is increasingly important for profitable business: once utility and usability are taken for granted, successful companies design for experiences. But how to manage the fuzzy thing called user experience in product development? Can UX research help UX work in practice? This talk discusses the impact of business goals on UX research and the transfer of UX research results into practice.”
Keynote presentation by longtime reseacher of MUX (‘Mobile UX’). Afterwards, the two planets (research and practice) kept their distance.