Usability testing ≠ a good user experience

“Strategic user experience planning yields a unified and consistent user experience. And strategic design leads to great user experiences, ones that are characterized by delight, loyalty and stickiness. So how do you attain these? By designing the user experience for now, for next year… and for the year after that. And by designing the entire experience, not just your web site’s user interface, or your email campaign’s HTML.” – (Paul Sherman – Apogee)

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