“Our objectives were simple yet bold: The leaders of the China chapter wanted to raise the profile of usability engineering and user-centered design in China and create the biggest usability conference in the region. We also wanted an event that the China usability industry could call its own. We figured that the best way to do this was to target people who are passionate about integrating usability into their products and give them a chance to meet, network, and attend talks and tutorials by leaders in user experience.” (Daniel Szuc and Paul J. Sherman – UXmatters)