The evolution of HCI has followed many roads.

“UX divergence into interaction and service design shows that creative design must be a good thing. However, it must also be a real thing, not a sanitized “safe for work” substitute from Design Thinking or Agile development. Creative design is mostly not scientific. Attempts to impose rational systematic processes and rigorous scientific practices have constantly failed and will fail more and more as more and more creative designers are recruited for their critical expertise for 21st century technological innovation. Creative designers are now at the heart of the technology industry. They won’t go away and they can’t be side- lined or marginalized. They need to be understood on their own terms and valued for the millennia of achievements that cram every museum and gallery.”

Gilbert Cockton ~ Journal of Usability Studies 15.2 ★