Typography as the essential ingredient of design for search, find, and use information.
“A stroke, a letter, a word, a sentence, a paragraph, a page, and a book: all essentially linear constructs of the typographic mind put into action. There is a typographic order of ‘things’, a logical sequence from the most simple, to the most complex. A line, a space, a rectangle, a margin—an aesthetic device for visuality. As an infinite list of signifiers, the above lists signify the qualitative/quantitative display of the visual properties of typography: the micro and the macro, the color and the density, the positives and the negatives, the visible and the invisibles; these are some of the typographic paradigms that yield communicative visualization.”