UX moves up the ladder and more into business contexts to make a difference.
“Being a services consultant in the field of user experience insulates you somewhat from the daily grind. But seeing the same problems, products, companies, and types of people can easily wear you down. However, despite the variety in UX work, a certain amount of routine and repetition can cause the exciting rituals of user experience to become habitual. When that happens, you can lose the excitement of the work, and jadedness can set it. It is vital that, as UX professionals, we re-examine not only what we are doing, but how we are doing it. Keeping our activities fresh is not only good for our professional aspirations, but in the end, serves the best interests of our customers.”