“Dr. Marc Hassenzahl is Professor for Experience Design at the Folkwang University of Arts in Essen, Germany, and research manager at MediaCity, Åbo Akademi University, Vaasa, Finland. He is interested in the emotional and motivational aspects of interactive, mostly tangible technologies, that is User Experience, Experience Design, the hedonic side of product use. Marc worked with companies, such as Samsung, Nokia, German Telekom, and lately BMW, on his vision of designing ‘the experience before products’, arguing for a postmaterialistic notion of designing things. He recently published Experience Design: Technology for all the right reasons with Morgan Claypool.”
It’s academic, so it must be European.