That’s why the byline of this stream is ‘Understanding by Design’.
“Taxonomies, controlled vocabularies, those are just tools. Metadata is just a material. Information Architecture is about making meaning out of piles of facts. Who cares how you do it, or in what medium? (…) Information Architects are in the understanding business. Clarity is their north star, and organizing and clarification are their tools. We may have a new tsunami of data. But we also have information architects ready to help. Let us never forget how much we need them.”