It’s no silver bullet but through critique the concept will only get stronger.
“Faced by growing competition and nimbler start-ups, many organizations are struggling. They suffer from a crisis of innovation. Unable to differentiate their brands, their products and their services in a digitally disruptive world, organizations’ future success depends on better managing and responding to change. Their very existence hinges on their ability to continuously and rapidly innovate. In order to do so successfully, they must place people at the heart of everything they do. They must harness the power of design. Business leaders once distinguished business strategy from customer experience but, today, that mindset is changing: business strategy has become experience strategy.”