‘Insert crappy content here’. Filling empty boxes and minds with content. The Nurnberg Funnel.
“Designers have largely shifted their skill sets toward interface design, prototyping, and code. Are writing and art direction getting left behind? (…) But with designers increasingly focused on the interface, a fundamental problem has emerged. The emphasis becomes the design of the frame, and the content takes a backseat — an easily exchangeable placeholder that can be replaced with more or less anything. Layouts become filled with gray boxes and fake headlines.”