There is no such thing as UX strategy

When people talk about it, there is such a thing by definition. Beauty, love, friendship, experts, you name it.

“2013 saw a lot of discussion around the topic of UX Strategy. In fact, there was at least one conference on the topic and a string of articles. However, all of this activity around a topic doesn’t actually mean it exists.”

(Jeff Gothelf a.k.a. @jboogie ~ Perception Is The Experience)

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