There Is No Such Thing as UX Strategy

Now UX Strategy is the subject for this DTDT format.

“In the minds of many UX professionals – at the levels of both members of UX teams and UX executives – there is no such thing as UX strategy. But based on the scenarios that I’ve described in this column – all of which I’ve taken from real-life situations – the felt absence of UX strategy indicates that it urgently needs to become a reality.”