Systems lead to models, and modelling is what we do.
“Information architects are inveterate systems thinkers. In the Web’s early days, we were the folks who focused less on pages than on the relationships between pages. Today, we continue to design organization, navigation, and search systems as integral parts of the whole. Of course, the context of our practice has shifted. Increasingly, we must design for experiences across channels. Mobile and social are just the beginning. Our future-friendly, cross-channel information architectures need to address the full spectrum of platforms, devices, and media.”
(Peter Morville ~ Journal of Information Architecture Volume 3 Issue 2)