The Secret to Designing an Intuitive UX: Match the Mental Model to the Conceptual Model

“A mental model represents a person’s thought process for how something works (i.e., a person’s understanding of the surrounding world). Mental models are based on incomplete facts, past experiences, and even intuitive perceptions. (…) A conceptual model is the actual model that is given to the user through the interface of the product.” (Susan Weinschenk – UX Magazine)

Comments are closed.