“In France, IA will probably never take off, at least the current style of US-centered IA. In Belgium, there are a few companies doing interesting IA/UX work, mostly for large clients like J&J and such. But as a field it’s pretty unknown. I blame Belgian’s lack of self-promotion. In Holland, there is a bit more awareness (and historically more ‘design’ awareness) around IA, but also some confusion about what IA really is. There’s another Dutch ‘IA’ organization with a very different take on what it means. I’ll report back on Spain later, but I have noticed there is a bit of a UX scene there.” (Peter van Dijck)