The perils of persuasion

“The success of UCD has sustained demand for user experience design skills, and the land rush has continued in 2010. UX is becoming a cookie cutter add-on for digital agencies and I rarely meet a web designer now who doesn’t claim UX proficiency, although not all can articulate what that means. And it’s not just the designers: I also see back-end developers, SEO professionals and marketers rapidly appending these two magical letters to their CVs.” (Cennydd Bowles)

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