“The design community has done its fair share to shape a UX-centric product-development culture, and in the last ten years, the practice of UX design – also often labeled with the same “UX” acronym – has arisen in parallel with the market relevance of UX itself. Even though the term “experience” and the expression “user experience” have both been abused to the point of sounding like yesterday’s tired buzzwords, it is hard to deny that the rise of a UX design community has done wonders to improve the perceived quality of many recent products and services.”
Brand experience, user experience or customer experience. Sum of all interactions? Don’t think so.