The Information Architecture of Behavior Change Websites

“The extraordinary growth in Internet use offers researchers important new opportunities to identify and test new ways to deliver effective behavior change programs. The information architecture – the structure of website information – is an important but often overlooked factor to consider when adapting behavioral strategies developed in office-based settings for Web delivery. Using examples and relevant perspectives from multiple disciplines, we describe a continuum of website IA designs ranging from a matrix design to the tunnel design.” (Brian G Danaher H. Garth McKay, and John R Seeley) – courtesy of a’path

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