The Future is Already Here: Three Trends in IA

“(…) my opening keynote slides and the talk I wrote out which I gave at the German IA Conference in Cologne, Germany May 14, 2010. I speak about experience design, social design and service design. The theme of the conference is Service. Design. Thinking. What I actually said may have been slightly different than the text here but the intent was the same.” (Erin Malone)

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