The Fold Exists but Does it Matter?

Paradigms from paper technology (like ‘The Page’) are deeply rooted in our minds.

“Content decisions should be driving the design of each page. As people scan the page, they are looking for content that seems relevant. Following this information scent should lead them below the fold if that is where their target content exists.”

(Emily Smith a.k.a. @emilysmith ~ Design Festival)
courtesy of ronderksen

Comments are closed.