Standing in the mud is the real work. The rest is just words.
“User experience design just stopped to be a niche and became a standard. (…) User Experience Design lies at the crossroads of art and science. It’s a magical mixture of visual art, hard-boiled psychology and numbers. Non of these nobel ingredients can be omitted, as it may put your whole design endeavor at risk. (…) All my experience taught me that conversion optimization is not a weekend-long job – it’s a way of developing your service. That’s the tiresome reality. The true Dark Side.”
(Marcin Treder a.k.a. @marcintreder) ~ courtesy of thomasmarzano