The business value of content and content strategy

Content marketing in disguise.

“If you don’t yet grasp the value of content and content strategy to your business or organization, then it’s time to learn. If you do get it, then it’s time to step up and start teaching the executive team about the value of content. It’s time to illustrate that without good content to attract and engage potential customers, to educate them about their pains, to convince them to commit to change and to explore your solution, then the phones down the hall in the Sales organization will not be ringing much… or as much as they could be.”

(Jim Woolfrey a.k.a. @informative ~ strategeezy)

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