The business of design: A series of interviews

Business will open up for UX, only when UX shows respect.

“A lot of the problems with practitioners in our field arise because we are sometimes seen as almost anti-business. I’ve seen this attitude in the community, I’ve seen practitioners become zealots about the user, their feelings and their rights. They fight and resist decisions that are made for commercial benefit because they might impinge on the perfect user experience. This isn’t helped by an often evangelical, polemic and condescending attitude and language.”

(Meld Studios)

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