The Art of the Design Critique

“Critical discussion around design is as important as the design process itself. If you work in a design team, feedback from your colleagues can keep you challenged, and can push you to improve. Despite its value to the outcome of the design process, it’s far too often avoided like a trip to the dentist because we subconsciously feel criticism of our work is not just a reflection on our design, but is a spotlight upon our personal shortcomings. Nothing could be farther from the truth. Proper design criticism focus on goals, outcomes, and the needs of the users.” (Aarron Walter ~ Think Vitamin)

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