UX morphing into Enterprise UX.

“This column is the first in a series that will offer insights on how to help companies progress from delivering mediocre user experiences, as is all too common, to producing truly great experiences that differentiate their products and services in the marketplace. Doing so requires a radical transformation in the way business executives and UX teams engage in creating user experiences.”

(Jim Nieters and Pabini Gabriel-Petit ~ UXmatters)