How curation can make a big difference.
“I’ve had quite a bit of interaction with venture capitalists there, and I must say I was quite disappointed, she said. I was amazed that they consider design an embellishment, something superfluous. Yes, I know that Steve Jobs is always cited as a master of design, and that he’s a symbol for Silicon Valley. But Jobs was only one guy, and his vision was his vision. You can’t imitate Jobs. And frankly, at this point, his approach is a bit old-fashioned. He was obsessed with beauty and purity above all else. For the strongest designs, you have to be willing to get a little dirty. I have no problem with beautiful objects, but the purpose of design isn’t to be beautiful — it’s to communicate, to inform clearly and concisely. Again, it’s about respect, both for the object and the person who uses it.”