“The Swiss daily, Tages Anzeiger, introduced a new design this week. It is the work of designer Tom Menzi, who has given the TA a classic, elegant, functional look; however, the process started with a pitch for the job, which included the design team of Information Architects (IA), a firm with offices in Zurich and Tokyo. Their model did not win the job for IA. In this post, Oliver Reichenstein, of IA, offers an unusually transparent account of what they did, how they did it, and why they think their model did not make it. Every designer who has ever participated in a pitch will identify with Oliver’s account.” (Mario R. Garcia – Garcia Media) – courtesy of michielvuijlsteke