UX settles in the tactical (managerial) area.
“One of the most exciting career transitions one can go through, regardless of the discipline, is from individual contributor to manager. Becoming manager of a user experience team adds to that already-momentous transition its own unique set of issues, considerations, and requirements. While the learning curve can be steep, the rewards of UX management are many. Watching teammates grow professionally is immensely gratifying, as is seeing a high-functioning team address complex business challenges with ease. Furthermore, it is an exciting time to be a leader in the UX discipline as strategically minded managers have the opportunity to make design and research a vital part of their organization’s strategy.”
Jerrod Larson a.k.a. /jerrod-larson ~ The Magazine of the User Experience Professionals Association 17.4 ★
Embedding UX capabilities in the enterprise is a major challenge for the field.
“The biggest barrier I’ve seen to using UX in a firm is often simple lack of knowledge of what UX can deliver. (…) An integrated internal UX team is critical to organizational success, and the stakes are higher in larger enterprises. An internal practice that builds lasting relationships, provides thought leadership, and acts as trusted advisors provides long-lasting value to the firm. As the digital space becomes increasingly human-centric, and organizations evolve offerings around consumer need, the internal user experience agency plays a significant part in delivering both short term wins as well as long term success.”
(Stephen Turbek a.k.a. @Stephenturbek ~ Boxes and Arrows)
Challenges for UX managers and their teams are mounting.
“When UX’ers talk, they tend to talk about process, but the ability to deliver an innovative user experience starts before kickoff and lasts after the launch. Repeatable success in UX depends on the right culture. This is particularly important in enterprise scale organizations, with long-lasting relationships.”
(Stephen Turbek a.k.a. @StephenTurbek ~ Boxes and Arrows)
UX management, another emerging discipline, practice and community.
“It is difficult for those not in Research & Development, Quality Assurance, Marketing or other non-customer related departments to immediately see the reasoning behind the need to hire a UX Manager. This is understandable. Those in more financial or executive positions have their own sophisticated sciences and logistics with which to be concerned and are forced, often against their desires, to leave the ‘creative’ sciences to those who specialize in them. With that in mind, this article will list ten reasons why all enterprise level businesses need a UX manager. Before continuing to read, please note that some of these aspects come as a result of the user experience development phase, rather than being components directly thereof. All people in leadership naturally understand that one ripple in a pool affects all the others, making resultant factors just as vital as direct ones.”
(Danielle Arad a.k.a. @UXMotel ~ UsabilityGeek)